It depends on the service. Social media consistency and brand visibility improvements are typically visible within 30–60 days. SEO and organic search improvements generally take 3–6 months to compound. Paid ad campaigns can generate leads from week one once the account is set up and running. We provide a monthly GA4 performance report on every package so you always know exactly what is moving and what needs adjusting.

Kearabetswe Mongtoedi – Founder and CEO –  personally manages every client account. You are not passed to a junior team member or an overseas freelancer. You work directly with a credentialled marketing professional holding a Diploma in Marketing (TUT), HubSpot Content and Social Media certifications, Google Analytics 4 certification, and AMSA designation through MASA. As Base Marketing grows, any team additions will be communicated to clients in advance.

Yes. The three published packages (Starter, Growth, Pro) cover the most common combinations of services, but every business is different. If you need a specific combination — for example, social media management plus a once-off go-to-market strategy but no paid ads — we will build a custom quote. Book a free 30-minute strategy call and we will put together a proposal tailored to your budget and goals within 48 hours.

Yes, always. Every client relationship — retainer or once-off — begins with a signed agreement that clearly outlines the scope of work, deliverables, payment terms, timelines, IP ownership, confidentiality, and cancellation conditions. Base Marketing contracts are POPIA-compliant and governed by South African law. You will never be asked to proceed without a signed document in place.